Make Product Niches Easy to Locate

The products that make you the most profit margins, are not always the best products to sell. Those types of products always seem to have more competition. And what’s worse is; the competition is usually charging a way lower price than you can afford to sell the same product.
Popular products like I-pods and cell phones are not very good money makers. Especially if you are selling on ebay. Because everyone and their mother are selling I-pods and cell phones on eBay already. That means more competition and lower prices than you can afford. Stay away from popular or general products that bring lots of profit.

Think outside the box. Think small profit, lots of sales. I would rather sell 100 items a day and make 1 dollar profit on each item; than sell one item and only 20 dollars profit a day. Think small items that people need. Think about the things you use on an everyday basis. Think about products you like, use, or need. Do you really need an I-pod or do you want to sell them because they are popular?

You have to be smart and think 3 steps ahead if you are going to get into sales online. Make things as easy as possible for you at all times. Don’t struggle by doing research on niches that might work. Use your head, stop for a few minutes and think of products you need on an everyday basis. Necessities usually sell better than luxuries online.

Necessity may be different for different people though. For example, a headset and microphone may not be a necessity to most people. But, to a tele-communications expert, it would be a necessity. Think about what products would sell and would have little to no competition. I always say sell accessories for popular items. To this day, that little strategy works great.

Even little things like cool drinking cups sell great. You can make some good money if you sell a lot of them. Today, I want you to sit back and think about all the things you use on a daily basis. I bet if you did some research on those items, you would find the sellers, sell a lot of them. They might not make a lot of money per sale. But, like I said earlier: if they sell one hundred items a day with one dollar profit on each, that’s a one hundred dollar day. When I first started selling online; a hundred dollar day was a great day.

Think about it. The most popular and obvious Niche is not always the best niche. Too many complications arise when you have 3000 other sellers trying to out-do your starting price. You need to find a new ways to get away from that kind of competition. Think about the things you buy most, besides food and clothing. I bet you could open a floodgate of new possibilities if you really think about it. Everyday items sell remarkably great compared to a new television or surround theatre system.

I probably sell everyday items 1000 to 1 compared to big luxury items. People buy what they need. Once you realize that, you can make sales happen with a more positive outcome. Stop selling items just because they have a big profit margin. Start selling items that you know will sell. Give these little insights a try. They have worked great for me through the years.

Creating Your First Audio Product – Choosing a Microphone

Audio products — teleseminars, mp3s, podcasts — are amongst the easiest product to create. No information products marketer should be without at least one audio product. Even if that product is only an audio book. And like any product the tools you use to create the product greatly affects the quality of the end product.

But what do you need in order to create audio products?

At its simplest you need only four things… a computer, software, a microphone and a script. The most important thing you need — beyond the script — is the proper microphone.

So how do you choose the proper microphone? After all there are all kinds of computer microphones out there in the market. They range in price from two dollars to several hundred dollars.

How can you be sure that you are buying the right one for the job without overspending?

When selecting your microphone it helps to understand what the choices are and what each is best for and what to look for.

There are two major classifications of microphone — directional and omni-directional.

Directional microphones pick up sound in only one direction. At its simplest this is accomplished by having the microphone exposed in one direction. For example, we’ve all seen headphone microphones that have openings in only one place… normally pointed at where your mouth would be.

Omni-directional microphones pick up sound from many directions equally. This generally requires that the microphone “head” have perforations in a number of directions. For example, most desktop microphones have holes in the end of the microphone as well as in several spots around the circumference.

Omni-directional microphones are best used to pick up background noises such as a group conversation. Directional microphones are generally used to pick up localized sounds such as a single person speaking. For audio products, you generally will want to pick up each speaker’s voice rather than a group with background. Even if you need to use multiple microphones and tracks, a directional microphone will work better.

The second element to consider is the configuration of the microphone. Generally there are four configurations… desktop, headphone, clip and boom. While in theory any of the configurations will work, in practice most people only have access to certain combinations.

Desktop microphones are the inexpensive microphones used by many computers. Most laptops, in fact, have a built in desktop microphone. These microphones can work well for telephone purposes with the proper drivers. However, most desktop microphones are omni-directional. They simply will not work well for creating audio products.

Headphones are the next most popular microphone. They range in value from very inexpensive to very expensive. Frankly, for most people, inexpensive is as good as an expensive headphone. Headphones generally use directional microphones. They are your best choice for creating audio products.

Clip mikes are a type of microphone which clips to your clothing. They may be either omni-directional or directional. Frankly it doesn’t matter in this case. Both are intended to pick up the speaker’s voice only. Generally, you will get a cleaner recording with less noise from a directional clip mike; however, you will need to spend more time ensuring that you get an acceptable sound level. Clip mikes are good for speakers who like to move or where you are making a video at the same time. However, they tend to be expensive and purchased after you know what you are doing.

Boom mikes are generally used with video recording. These are the long microphones that stick out from professional cameras. They can be omni-directional, directional or semi-directional. Generally, they are not used for audio recording. Instead they are used where a microphone in the picture would be distracting.

One Product, Three Customers, Three Different Ways To Write

My soapbox is just about worn out. I’ve been preaching the necessity of knowing your target audience for at least 10 years. “You can’t write effectively to someone you don’t know,” is how my spiel would normally go. When one day someone asked me to show him what I was talking about. “I’m writing copy for computers,” he said. “Everybody needs and can use a computer. How could a general product like that possibly have different target audiences?” I’ll show you exactly how.

Be Specific With Your Definition

Don’t ever begin an analysis of your target audience with the word “everybody.” The people who fit into your target group are individuals. They certainly share common traits, needs and wants, but they are unique. When defining your customer base, and the segments within it, be as specific as possible.

Senior Citizens

If we go back to the computer example, we would surely find several segments within the target group who buy computers. One would be senior citizens. According to the Pew Internet & American Life Project Report, 54% of Americans ages 60-69 go online. In fact, 21% of those over the age of 70 also go online. In order to surf the Internet, these people need a computer.

What concerns do seniors have when it comes to computers? Fear is a big emotion that comes into play with this crowd. While they love the idea of being able to keep in touch with family and friends, many in this age bracket have a hang-up with learning to use new technology. Ease of use and a low learning curve are some things that must be communicated clearly.

High School and College Students

Having grown up using computers in the classroom, and most likely at home, students are generally very comfortable and confident with this technology. If something breaks, they’ll figure it out themselves or just get a new computer. Portability, the latest technology and speed are the biggest factors for students.

With many younger users, gaming is a primary function, so the computer they want/need has to have large amounts of RAM, hard drive space and virtual memory. What about cost? Mom and dad are almost always the money source for a student’s computer, so the student isn’t interested in the price. If mom and dad can’t afford it, there is always grandma and grandpa.

Small Businesses

While computers are a tax-deductible business expense, small businesses are still concerned with price. They are also leery of low price points and special offers because, most of the time, small businesses will need to add a good bit of additional equipment to a basic computer which ups the price.

Small businesses also normally have no full-time IT staff, so support is an issue that comes into play. Is help available to answer questions or troubleshoot if and when networking doesn’t go smoothly? What about repairs? If the computer requires any service, is it done on-site or does the computer have to be shipped to some nameless service center? Is there a guaranteed time for repairs to be completed?

As you can see, each segment has its own concerns about buying a computer. While “everybody” may need one, every person does not have the same concerns or needs when making a computer purchase.

Before assuming that every member of your target audience is alike, take some time to do a little research. Conduct an informal survey, ask questions and talk with customers one-on-one. Find out what their wants are, what concerns they have or what they’d most like to see you offer. Once you find out, write so that you communicate directly with them on their level. You’ll find your conversion rates rise when you give your visitors the information they want.

by Karon Thackston © 2006

General Guidelines For Selecting a Brown Leather Office Chair

Ever experienced a severe backache while trying to beat a work deadline? Surely, it would always be one of the perennial complaints of office employees. Backache strikes most when workloads start to pile up and you’re stuck to staying at your desk, trying to finish the research assignments your boss have generously given you. And while a great number of professionals believe that backaches are caused by stress, there’s a much more apparent source that most professionals fail to recognize: the office chair they are using.

Yes, the office chair you are using might be the culprit, the very reason for your backache. You do most of your tasks at your desk, sitting on your office chair. So it is just but fair to ensure that your desk chair provides utmost comfort that you need to get through a long working day. Simply put, it should be your comfort zone in the office, where you can accomplish your work and appreciate sitting down to any tasks at hand.

And what could be better than having to sit, relax and enjoy working in the comfort of a brown leather office chair? With its ergonomic design, one would surely cease having pet peeves over severe back ache every now and then and solely focus on accomplishing his or her tasks instead.

But one might ask, why a brown leather office chair? Brown because this shade practically matches any office interior (especially those with wooden designs) while giving a lighter and warmer effect than the shade of black. And leather, because as we all know, tops as the best material for chairs.

A brown office leather chair comes in variety of sizes, styles, and designs made available in the market. However, the following are some of general product details which can be used when looking for a brown leather office chair:

– Back rest/Back pad with reclining function
– Gas lift seat height adjustment
– Capped and adjustable arm rest
– Chair wheels ready to roll to allow flexible mobility

In sum, your office chair should not be a cause to damage your posture nor impede you from impressing your boss for submitting a well done research project. It should not ruin your mood and affect your professional relationships with your colleagues. Rather, your desk chair should be your faithful support for you to accomplish your office task, even ahead of time. It should provide comfort and relaxation you need to keep you upbeat even after a long working day. And since your office chair affects your work performance and your work attitude in general, the comfort of a brown office leather chair might be all that what it takes to get the promotion you’ve been waiting for.