Introduce Yourself to Your Product

Think for a moment, who is your competition? You are selling to people who can choose from a large number of sites selling the same thing.

If your attitude is, as long as you advertise it is not necessary for you to understand the features of the product you are selling. After all people go to your website and can see your product. Why would you need to know all about the merchandise. This attitude needs to change if you want to be in business. People want to know that you understand the features of the product and can help them if it becomes necessary. They are more likely to buy when they know there are people they can talk to, That gives them confidence.

To instill even more confidence is to have guarantees for your product. Use well known companies to back your business practices. Having the BBB logo on your website creates a site people feel secure buying products.

When shopping for price people shop at the local Walmart or KMart stores. They may buy clothes or pots and pans. Although people know that they could get a better deal on speakers and other electronics, they shop at specialty stores. The price is twice as much but they have good customer knowledge and people know it. There customer service is specialized to their specific product. Which the discount stores can’t do because they have a generalized product line.

Stand above the competition. Become an authority. Be someone your customers can go to
for advise. Marketing needs to go hand in hand with product knowledge.